What have you learnt from your audience feedback?

To gain audience feedback I showed my trailer to my class and to a few friends who did not study media to gain critical reviews from those who understood the subject as well as those who didn't. I felt that this was important because I covered a wide range of opinions and viewpoints. Many of the people who were shown the trailer outside of class would watch it, as did many in class, but the class comments came with more constructive criticism.

My trailer was shown to my peers (ages 17-20), which is part of my target audience (16-24) so they're comments would be very suitable as the product is aimed at them. Some similar problems and negative comments arose. Many found the diegetic sound quality to be poor, this was partly due to the location of filming. Some found the pace and length of the trailer to be weak, and there were comments stating that the inter titles, in particular the film titled one were not obvious enough. The most recurring point of negativity was that the soundtrack ended too early at the end of the trailer, leaving a few seconds of silence.

There were however many positives, the audience liked the choice of an ordinary, everyday environment of the school and liked how the same area was used for the scenes of the blooded taps and running water as it showed binary opposites. A large part of the group did like the inter titles and thought the reddy mist fitted well with the theme. The trailer was commented on being well timed, using close ups effectively, using motivated light well and having an overall good soundtrack. The shot of Bloody Mary traveling down the stairs was a favourite one from the viewers as well as the disappearing of Mary with the swinging light and the hiss and jump out at the screen by Mary at the end was also praised.

Overall, there was more good feedback than bad which is positive, the same negative points came up and many are easily rectable. One audience member wanted to see more of the story and said the idea would of worked well on the big screen which is something that I was pleased to hear.